Applied Imagination: Principles and Procedures of Creative Thinking

Applied Imagination Principles and Procedures of Creative Thinking This is the book that originated the term brainstorming Osborn was an Madison Avenue advertising guy mad man who developed a method of group thinking that is still used today basically unchanged He a

  • Title: Applied Imagination: Principles and Procedures of Creative Thinking
  • Author: Alex F. Osborn
  • ISBN: null
  • Page: 154
  • Format: hardcover
  • Applied Imagination: Principles and Procedures of Creative Thinking

    This is the book that originated the term brainstorming Osborn was an Madison Avenue advertising guy mad man who developed a method of group thinking that is still used today, basically unchanged He also believed that creativity could be taught.

    • [PDF] Download ☆ Applied Imagination: Principles and Procedures of Creative Thinking | by ↠ Alex F. Osborn
      154 Alex F. Osborn
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      Posted by:Alex F. Osborn
      Published :2018-05-20T05:21:08+00:00

    One thought on “Applied Imagination: Principles and Procedures of Creative Thinking

    1. Alan Cook

      This book was published in 1953, but it still has a lot of useful advice for living in today's world. I've had my copy since soon after publication, and I reread it when my creativity is lagging. Alex Osborn lived in the Buffalo area where I grew up, and one of his anecdotes is about a boy I went to elementary school with. Many references to products and other things are outdated, but the concepts are still very useable. Everybody can be creative, but for most people it takes time, effort and co [...]

    2. Ellen

      Applied Imagination was published by advertising executive Alex Osborn in 1953. (Shown here, the 10th edition, 1957, purchased for six bucks on Marketplace.)Osborn originated the term "brainstorming" (or, rather, someone came up with it during one of his many workshop sessions, and the term stuck). Osborn had a military metaphor in mind: to "brainstorm" is to attack a problem from numerous directions with the combined force of a group of minds. Today, we often think of a "brainstorm" as any fre [...]

    3. Rick

      This is the book that invented brainstorming. The examples and diction are showing their age, and some aspects of brainstorming have been refuted, but its still a worthy read. Caution, though, the whole part with brainstorming is really just a small part towards the end of the book. The rest is a rather boring paen to "good ideas" and "creativity in business," which have become obvious and pat by now.

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