Royal Fever: The British Monarchy in Consumer Culture

Royal Fever The British Monarchy in Consumer Culture No monarchy has proved captivating than that of the British Royal Family Across the globe an estimated billion people watched the wedding of Prince William and Catherine Middleton on television I

  • Title: Royal Fever: The British Monarchy in Consumer Culture
  • Author: Cele C. Otnes Pauline Maclaran
  • ISBN: 9780520273665
  • Page: 476
  • Format: Paperback
  • Royal Fever: The British Monarchy in Consumer Culture

    No monarchy has proved captivating than that of the British Royal Family Across the globe, an estimated 2.4 billion people watched the wedding of Prince William and Catherine Middleton on television In contemporary global consumer culture, why is the British monarchy still so compelling Rooted in fieldwork conducted from 2005 to 2014, this book explores how and whNo monarchy has proved captivating than that of the British Royal Family Across the globe, an estimated 2.4 billion people watched the wedding of Prince William and Catherine Middleton on television In contemporary global consumer culture, why is the British monarchy still so compelling Rooted in fieldwork conducted from 2005 to 2014, this book explores how and why consumers around the world leverage a wide range of products, services, and experiences to satisfy their fascination with the British Royal Family brand It demonstrates the monarchy s power as a brand whose narrative has existed for than a thousand years, one that shapes consumer behavior and that retains its economic and cultural significance in the twenty first century The authors explore the myriad ways consumer culture and the Royal Family intersect across collectors, commemorative objects, fashion, historic sites, media products, Royal brands, and tourist experiences.Taking a case study approach, the book examines both producer and consumer perspectives Specific chapters illustrate how those responsible for orchestrating experiences related to the British monarchy engage the public by creating compelling consumer experiences Others reveal how and why people devote their time, effort, and money to Royal consumption from a woman who boasts a collection of over 10,000 pieces of British Royal Family trinkets to a retired American stockbroker who spends three months each year in England hunting for rare and expensive memorabilia Royal Fever highlights the important role the Royal Family continues to play in many people s lives and its ongoing contribution as a pillar of iconic British culture.

    • Best Download [Cele C. Otnes Pauline Maclaran] í Royal Fever: The British Monarchy in Consumer Culture || [Graphic Novels Book] PDF Ý
      476 Cele C. Otnes Pauline Maclaran
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      Posted by:Cele C. Otnes Pauline Maclaran
      Published :2018-06-06T07:34:33+00:00

    One thought on “Royal Fever: The British Monarchy in Consumer Culture

    1. Biblio Files (takingadayoff)

      Are the British Royal Family really a waste of taxpayer money? Or are they one of Britain's best brands? Royal Fever authors Cele C. Otnes and Pauline Maclaran, professors of marketing, argue that the Royal Family earns its keep by promoting British industry and tourism. One of the offshoots of the popularity of Brand Windsor (or as Otnes and Maclaran put it - The Royal Family Brand Complex - RFBC for short) is the tremendous amount of merchandise associated with the Royals - from cheap tea towe [...]

    2. Gabi

      So here's the issue, I think, with this book. As it stands, I've read seven of ten chapters.  The idea that if you're going to give worthwhile ~~scholarly~~ information and academic writing focused on contemporary obsession (primarily American) with British culture that you have to take this sort of formal, bland, no actual bias whatsoever kind of tone in writing the book makes the work, well, overly formal and bland as well as neutral in the not-so-complimentary sense that there's really no co [...]

    3. Bex

      There's plenty to think about in this book about the significance of the British Royal Family to British culture, and just how much that converts into both social/emotional loyalty, but particularly cold, hard cash. Lots in there about meaning and a sense of belonging.

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