From Main Street to Mall: The Rise and Fall of the American Department Store

From Main Street to Mall The Rise and Fall of the American Department Store The first national study of the department store industry From Main Street to Mall traces the changing economic and political contexts that transformed the American shopping experience in the twentie

  • Title: From Main Street to Mall: The Rise and Fall of the American Department Store
  • Author: Vicki Howard
  • ISBN: null
  • Page: 450
  • Format: Kindle Edition
  • From Main Street to Mall: The Rise and Fall of the American Department Store

    The first national study of the department store industry, From Main Street to Mall traces the changing economic and political contexts that transformed the American shopping experience in the twentieth century With careful attention to small town stores as well as glamorous landmarks such as Marshall Field s in Chicago and Wanamaker s in Philadelphia, historian Vicki Ho The first national study of the department store industry, From Main Street to Mall traces the changing economic and political contexts that transformed the American shopping experience in the twentieth century With careful attention to small town stores as well as glamorous landmarks such as Marshall Field s in Chicago and Wanamaker s in Philadelphia, historian Vicki Howard offers a comprehensive account of the uneven trajectory that brought about the loss of locally identified department store firms and the rise of national chains like Macy s and J C Penney She draws on a wealth of primary source evidence to demonstrate how the decisions of consumers, government policy makers, and department store industry leaders culminated in today s Wal Mart world Richly illustrated with archival photographs of the nation s beloved downtown business centers, From Main Street to Mall shows that department stores were than just places to shop Book jacket.

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      450 Vicki Howard
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      Posted by:Vicki Howard
      Published :2018-06-01T10:18:51+00:00

    One thought on “From Main Street to Mall: The Rise and Fall of the American Department Store

    1. Ryan Anderson

      This is a nerdy, dense, academic book. Absolutely. It has dozens of pages of sourcing for just over 200 pages of content. So I wanted to go ahead and get that out in the open from the start so that nobody decided to try and have a fun read about the history of retail in America.With that said, as someone who loves learning about the history of commerce this was a treasure trove of information and insight. I really enjoyed learning the reasons that general stores became department stores became c [...]

    2. Leslie Goddard

      This is an important book in terms of its compelling central argument, which is that although it might have been inevitable, there was nothing natural about the death of the big downtown department store: "The industry’s pursuit of bigness, consumers’ preference for low prices and mass consumption in the suburbs, and government policies that favored chains, automobility, shopping centers, and mass discounters, all led to the diminishment of both local institutions and the local identity of t [...]

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